Building Recognition for Aspire Public Schools Across the Country
With nearly 100 percent of graduating seniors accepted to four-year colleges or universities over the last six years, Aspire Public Schools (Aspire) sought recognition as one of the highest-performing public charter school systems in America. Further, as Aspire expanded outside of California for the first time in 2013, it faced challenges. Since 2010, Larson Communications has raised the visibility of Aspire by highlighting the impact of the work being completed throughout its charter school system, establishing the organization as a leader in the education reform movement.
Larson Communications developed and executed a series of proactive media campaigns to drive Aspire’s momentum locally, regionally and nationally with a steady cadence of stories highlighting Aspire’s impactful and meaningful work in its 38 open-enrollment, college-preparatory public schools across California and in Memphis.
Larson Communications has helped raise the visibility of Aspire Public Schools through a steady series of news and human interest stories, and as a result of increased awareness of the organization’s work by education reporters and leaders. Over the course of a year, for example, The New York Times featured Aspire in two stories – a front page news story about the Aspire Teacher Residency program and a powerful column examining Aspire’s unique use of data. During that same time period, media placements were secured in all regions where Aspire has schools, helping to build recognition of Aspire at all levels.
A sampling of media placements about Aspire Public Schools during the 2014-15 school year:
- “As apprentices in the classroom, teachers learn what works,” The New York Times.
- “Grading teachers, with data from class,” The New York Times.
- “Graduating against the odds,” U.S. News & World Report.
- “Achievement School District, SCS make plans for failing schools,” Chalkbeat Tennessee.
- “Report: Aspire’s teacher residency held up as a model,” Chalkbeat Tennessee.
- “Tennessee education commissioner to visit Memphis schools,” NBC 5.
- “Guest Column: unwavering commitment to students in Tennessee’s priority schools,” Commercial Appeal.
- “Education commissioner visits Memphis schools in goal of meeting 10,000 teachers,” Commercial Appeal.
- “What mistakes did they make? Lessons from blended learning’s early adopters,” Hechinger Report.
- “Lessons from the frontier: How to make blended learning truly work,” edSurge.
- “Aspire Public Schools receives million dollar investment from Tipping Point, edSurge.
- “Aspire Public Schools CEO to step down,” edSurge.
- “Report offers ‘lessons learned’ from teacher-residency programs,” Education Week.
- “Creating a level playing field in education,” RealClearEducation.
- “College prep is more than just being prepared academically,” RealClear Education
- “Speaking of teacher preparation,” Politico Pro.
- “Oakland 4th grade teacher wins national award,” NBC Bay Area.
- “Aspire Public Schools receives grant,” Lodi News Sentinel.