Building Recognition for Aspire Public Schools Across the Country

 

Situation:

With nearly 100 percent of graduating seniors accepted to four-year colleges or universities over the last six years, Aspire Public Schools (Aspire) sought recognition as one of the highest-performing public charter school systems in America. Further, as Aspire expanded outside of California for the first time in 2013, it faced challenges. Since 2010, Larson Communications has raised the visibility of Aspire by highlighting the impact of the work being completed throughout its charter school system, establishing the organization as a leader in the education reform movement.

 

Strategy:

Larson Communications developed and executed a series of proactive media campaigns to drive Aspire’s momentum locally, regionally and nationally with a steady cadence of stories highlighting Aspire’s impactful and meaningful work in its 38 open-enrollment, college-preparatory public schools across California and in Memphis.

 

results:

Larson Communications has helped raise the visibility of Aspire Public Schools through a steady series of news and human interest stories, and as a result of increased awareness of the organization’s work by education reporters and leaders. Over the course of a year, for example, The New York Times featured Aspire in two stories – a front page news story about the Aspire Teacher Residency program and a powerful column examining Aspire’s unique use of data. During that same time period, media placements were secured in all regions where Aspire has schools, helping to build recognition of Aspire at all levels. 

 

News placements:

    A sampling of media placements about Aspire Public Schools during the 2014-15 school year:


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