Charter Schools Succeed with High-Poverty Students

 

Situation:


Critics accused charter schools of self-selecting the top students to boost their student achievement results.  This misconception puts charter schools on the defensive when they are eager to share their successes with the community.

 

Strategy:


Dig deep and look closely. Analyze the API growth scores to identify where charter schools were effectively serving high poverty students and get the word out about it.

 

Solution:


The team at Larson worked with the California Charter Schools Association and discovered that 12 of the state’s 15 highest-performing public schools serving children in poverty were charter schools. They immediately:

  • Created an eye-opening fact sheet.
  • Delivered over 30 positive news impressions across the state and nationally.
  • Positioned the Association as a credible source for data.

Told the story of charter schools opening the doors for the state’s most underserved students.

 

News placements:


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