Building a Recognizable Brand for Match Education


Situation:

Boston-based Match Education seeks to transform public education in the U.S. by running excellent urban schools, training teachers, implementing tutoring programs, and partnering with organizations nationwide to share best practices. However, the organization’s impact, as well as the journey of its visionary leader, needed recognition outside of local media.


Strategy:

To expand the visibility of Match and position its CEO, Stig Leschly, as a thought leader, Larson Communications created a steady beat of announcements positioning the organization as an engine of innovation in school design and teacher preparation.


Solution: 

In just under a year, Larson Communications built a crescendo of national media coverage for Match, particularly around their partnership in Chicago, which fueled a broader understanding of the organization’s scalable impact within the general public as well as with targeted audiences.  

 Among the news outlets that highlighted Match Education are: New York Times, USA Today, U.S. News and World Report, FastCompany, Bloomberg Businessweek, Slate, Chicago Sun Times, “America Tonight” on Al Jazeera America, Education Week and e! Science News.

 

News stories:


Like what you see? Connect with us on your next project.