Building a Recognizable Brand for Match Education
Boston-based Match Education seeks to transform public education in the U.S. by running excellent urban schools, training teachers, implementing tutoring programs, and partnering with organizations nationwide to share best practices. However, the organization’s impact, as well as the journey of its visionary leader, needed recognition outside of local media.
To expand the visibility of Match and position its CEO, Stig Leschly, as a thought leader, Larson Communications created a steady beat of announcements positioning the organization as an engine of innovation in school design and teacher preparation.
In just under a year, Larson Communications built a crescendo of national media coverage for Match, particularly around their partnership in Chicago, which fueled a broader understanding of the organization’s scalable impact within the general public as well as with targeted audiences.
Among the news outlets that highlighted Match Education are: New York Times, USA Today, U.S. News and World Report, FastCompany, Bloomberg Businessweek, Slate, Chicago Sun Times, “America Tonight” on Al Jazeera America, Education Week and e! Science News.
- “Teacher Training Enters a ‘MOOC’ World,” Education Week.
- “Do Charter Schools Work?” Slate.
- “Study: Charter Schools and the Road to College Readiness,” Massachusetts Institute of Technology.
- “M.I.T. report finds Boston charter school students outperform peers on tests, 4-year college enrollment,” The Boston Foundation.
- “At Boston Charter Schools, Higher Standards Mean Fewer Graduate in Four Years,” Bloomberg Businessweek.
- “New CPS Math Tutoring Program Aims to Reduce School Violence,” DNA Info.
- “Teacher training program uses rigorous preparation to produce great instructors,” EAGnews.com.
- “Common Core turns focus to teacher training,” USA Today.
- “Arne Duncan’s Search for More Teachers,” U.S. News and World Report.
- “5 Ways to Transform Your Team Into Rock Stars,” Fast Company.
- “Intensive Small-Group and Counseling Helps Struggling Students,” The New York Times.
- “Emanuel Vows to Extend Promising Program that Combines Tutoring and Mentoring,” Voices.