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External Messaging – Strategies and Tactics to Avoid Communications Landmines

By Gary Larson, President, Larson Communications
Presented to the Center on Reinventing Public Education
January 2014
Learn how to avoid communications landmines.

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8 Rules for Managing a Crisis

By Gary Larson, President, Larson Communications
Charter Schools Insider
December 2011
Even charter schools need to be prepared to handle a public relations fiasco.

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PR 101: Creating a Media and Public Relations Plan for Your School
National Charter Schools Conference
June 2010
Utilize the media to raise the visibility of your organization, as well as share your message with the general public.

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Charter School Communications Playbook
National Alliance for Public Charter Schools
December 2008
The how-to guide for charter support organizations raising public awareness and support for public charter schools.

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Familiarity Breeds Content: As the Charter Movement Grows, So Does Public Approval
By Gary Larson, President, Larson Communications
February 2008
Franklin D. Roosevelt once said, "A government can be no better than the public opinion which sustains it." The same is true of any reform movement, including the 15-year advance of public charter schools. Support from the broader public is needed if charter schools are to enjoy public policies conducive to growth.

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