Account Director Heather Vega knows how to construct a unique story and make it appeal to the right audience. A former journalist, she knows what appeals to reporters, how to find the human side of any organization’s offering, and is an expert at sorting through data to find interesting tidbits that can be parlayed into larger stories. Heather joined Larson Communications after eight years as an education reporter at the San Mateo Daily Journal with freelance work appearing in the San Francisco Chronicle and Parenting on the Peninsula.
During her three-year tenure at Larson Communications, Heather has quickly risen through the ranks, from communications manager to her current position as senior account executive. She has represented organizations across the country – ranging from local charter networks to nationally renowned education technology products. Today, she’s an expert in personalized learning as well as school systems. Heather’s uncanny ability to find the unique angle in every story has helped her clients land prominent placements in media outlets such as The San Francisco Chronicle, The New York Times, Fast Company, Denver Post, Ed Surge, The San Jose Mercury News, The Huffington Post, and Associated Press.
Previously, Heather also has experience with technology company RingCentral, a provider of cloud computing-based phone systems, where she analyzed the competition’s online engagement and actions as part of the social media team.
Heather earned her bachelor’s degree in journalism with a minor in social science from San Francisco State University. She lives with her husband and son in the Bay Area. In her free time, she enjoys tasting the food and wine California offers as well as volunteering with the Make-A-Wish Foundation.