Media Relations & Outreach

Thought Leader Strategy for CREDO at Stanford University

Situation:

The Center for Research on Education Outcomes (CREDO) at Stanford University needed to raise its visibility and further establish its director as an expert on education reform research.

Strategy:

Consistency. Develop a series of quarterly announcements that would put CREDO, its findings and its leadership top of mind, again and again.

Solution:

Larson Communications worked with CREDO to refine their mission, conducted media training and op-ed writing training for their staff and executed a successful media campaign surrounding their research. Their findings were seen in high-level publications such as:

  •  U.S. News & World Report
  • Education Week
  • The Los Angeles Times
  • Associated Press   

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