Raising Visibility

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From helping to launch new national education reform organizations to helping individuals across the country find their voice in the movement, we’re there. We work with extraordinary people to tell their equally extraordinary stories and we get them the audience they deserve. We leverage both human interest stories and data-driven information and we use it to make a real difference. See some of our best stories:

 


With nearly 100 percent of graduating seniors accepted to four-year colleges or universities over the last six years, Aspire Public Schools sought recognition as one of the highest-performing public charter school systems in America. Further, as Aspire expanded outside of California for the first time in 2013, it faced challenges. Since 2010, Larson Communications has raised the visibility of Aspire by highlighting the impact of the work being completed throughout its charter school system, establishing the organization as a leader in the education reform movement.

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Following the narrow passage of charter schools in a bitterly contested statewide initiative in Washington State, the environment was scorched. Lawsuits were filed. Foundations’ motives were questioned. Elected officials remained silent. Opponents – including powerful and well-funded groups intent on defending the status-quo – appealed to a progressive market that ‘privatization’ was coming. Larson Communications was hired to publicly fight the lawsuit.

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In August 2013, within a crowded ed tech field, the Girard Education Foundation wanted to announce the availability of a free website, Activate Instruction – where teachers can search, rate, add and share their favorite Common Core-aligned resources to help transform teaching and learning through personalized playlists for students. Activate provides access to comprehensive grade 6-12 curriculum, soon expanding to K-12, in nearly all subject areas, including math, English and science. 

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Boston-based Match Education seeks to transform public education in the U.S. by running excellent urban schools, training teachers, implementing tutoring programs, and partnering with organizations nationwide to share best practices. However, the organization’s impact, as well as the journey of its visionary leader, needed recognition outside of local media.

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Four years after opening its first school in Santa Clara County, Rocketship Education was looking to significantly expand its presence and the number of schools it operated from three in 2007 to 20 by 2017 in regions across the country. To successfully do so, Rocketship needed to build its prominence and community support both in the Silicon Valley as well as introduce its work to families in new regions – Milwaukee, Wis., Nashville, Tenn. and Washington, D.C. to start.

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The Chicago Public Education Fund is an iconic and longstanding nonprofit organization that invests to improve outcomes for Chicago’s 400,000 public school students. After 13 years and $50 million of investments, The Fund was already an identified philanthropic leader in the city.

As the organization prepared to launch its fourth and arguably most ambitious Fund, they came to Larson Communications for support with both messaging and strategy.

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The Teachers College of San Joaquin is an innovative graduate school of education that trains Northern California's teachers how to implement education reforms in their schools and across their districts. In order to drive enrollment and increase awareness, the Teachers College needed to create a social media presence.

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Alliance College-Ready Public Schools was already recognized as a leading charter organization in the Los Angeles area.  Despite exemplary student performance and well-respected leadership, the Alliance needed to create a more visible public presence.

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ICEF Public Schools, a network of high-quality charter schools in South Los Angeles, was performing exceedingly well academically and had wait lists of over 6,000, but needed a human interest story that captured how it got the job done in the classroom.

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Without evidence or merit, word spread from critics that Los Angeles charter schools were not performing well academically.

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Critics accused charter schools of self-selecting the top students to boost their student achievement results.  This misconception puts charter schools on the defensive when they are eager to share their successes with the community.

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