Our basic approach is to apply the strategies and tactics we have successfully employed in hundreds of statewide and national media campaigns over the past several years to successfully position organizations and positively raise their visibility. In other words, we take what we know works and we make it work for you.

Raising Visibility

From helping to launch new charter schools and reform organizations to uniting the families of charter students, we’re there. We find those extraordinary people with equally extraordinary stories and we get them the audience they deserve. We applaud the successes but aren’t afraid to expose the failures. We find the truth and we use it to make a real difference.

Transitioning the California Charter Schools Association

Situation: In 2003, the California Network of Educational Charters (CANEC) was at a crossroads. In order to grow and further the charter school movement, it needed to change... read more >>

Launching Families That Can

Situation: As California public education faced severe budget cuts in 2008, it was feared that charter schools, although widely in demand but without a grassroots voice, would take a disproportionate budget hit...  read more >>

Announcing the California Teacher Corps

Situation: The California Association of Alternative Certification (CAAC) was a loose affiliate of programs that represented effective alternative teacher training programs but who lacked any major public presence... read more >>

Alliance-College Ready Public Schools Ribbon Cutting

Situation: Alliance College-Ready Public Schools was already recognized as a leading charter organization in the Los Angeles area.  Despite exemplary student performance and well-respected leadership, the Alliance needed to create a more visible public presence... read more >>

Telling the Story of a Great Teacher

Situation: ICEF Public Schools, a network of high-quality charter schools in South Los Angeles, was performing exceedingly well academically and had wait lists of over 6,000, but needed a human interest story that captured how it got the job done in the classroom... read more >>

Placing the Spotlight on an Education Leader

Situation: Seven years ago, the Good Morning America crew served breakfast in bed to ICEF Public Schools Founder and CEO, Mike Piscal, after its elementary school students wrote letters naming him a hero in their community... read more >>

A Milestone Announcement - New Charter Schools Announcement

Situation: By 2005, California’s charter schools were experiencing record growth and positive achievement results, serving over 200,000 students. Yet critics created a perception that the schools were only serving middle to upper class students... read more >>

Focusing on Student Performance

Situation: Without evidence or merit, word spread from critics that Los Angeles charter schools were not performing well academically... read more >>

Charter Schools Succeeding with High Poverty Students

Situation: Critics accused charter schools of self-selecting the top students to boost their student achievement results.  This misconception puts charter schools on the defensive when they are eager to share their successes with the community... read more >>

 

 

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