By 2005, California’s charter schools were experiencing record growth and positive achievement results, serving over 200,000 students. Yet critics created a perception that the schools were only serving middle to upper class students.

Showcase the movement’s commitment to those in high-poverty communities.

The team at Larson set the record straight. They:

• Crafted an announcement centered on the recent growth of charter schools.
• Used independent data to highlight the concentration of charter schools opening up in urban areas with underserved students.
• Developed fact sheets and collateral showing that urban districts accounted for almost half of the new schools.
• Placed an AP story which ultimately ran in 20 newspapers across the state.

Since 2005, the California Charter Schools Association has repeated this crucial announcement and the previous perception has been eradicated.