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What others are saying about Larson Communications...


It has been a pleasure working with Larson Communications, and Heather Vega, in particular. As a small nonprofit with partners throughout the country, we’ve been looking for ways to effectively translate the message of our impact to a national audience. Heather and the team have been instrumental in getting our stories in front of journalists and the broad outreach led by Larson has been effective! We’re grateful for their partnership.
— Sonya Heisters, Manager of Partnerships & Outreach, YouthTruth Student Survey

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Gary and his team are great thought partners in helping us guide the charter school sector’s efforts to drive positive public awareness of the good work that we do. They not only provide great ideas and solid strategic counsel, but they successfully execute on them. They know how to get the right type of visibility that helps the National Alliance advance our cause. They’re responsive, work well under pressure, and their knowledge and experience allow them to deliver like no one else. They’re also passionate believers in quality and choice, they operate with the utmost integrity and they’re also very fun to work with! They are key players in helping us expand the reform movement.
— Nina Rees, CEO, National Alliance for Public Charter Schools

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There’s public relations and there is education reform. The two usually exist on different planets. But Gary and his team are the only ones I can think of who can cover both worlds as easily and effectively as they do. Whether it is managing a crisis, planning a strategic hit or explaining why the education reform work matters, it doesn’t feel like you are working with outsiders when you work with Larson Communications. They are education reformers who know how to get a message out there.
— Joe Williams, Executive Director, Democrats for Education Reform

NACSA has worked closely with Larson Communications in a number of states. Among communications firms, I have found their knowledge of charter sector issues to be unsurpassed. They are strong strategic thinkers and the quality and timeliness of their work is excellent. Importantly, they are also committed to the quality and success of the charter sector. They are not just a consultant for hire for NACSA, they are a partner that helps us achieve our goals.
— Greg Richmond, CEO, National Association of Charter School Authorizers

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From public awareness to crisis communications, Larson Communications is the first phone call we make when we want to ensure our audiences hear the right story at the right time. The team at Larson will guide you through a communications plan or be your communications tool to proactively and professionally get your message out.
— Eileen Sigmund, CEO, Arizona Charter Schools Association

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Larson Communications has been an essential part of the Aspire team since we first began working together. They listen to our needs and execute effective public relations campaigns with an uncanny understanding of our audiences, key message points and mission. Larson Communications is not just a vendor, but a partner, and is clearly invested in our staff, schools and students, which has certainly been a key driver in the success of our communications goals.
— James Willcox, CEO, Aspire Public Schools

Gary has helped in immeasurable ways to advance the mission of charter schools and to ensure that the public understands why they are so important. He has been brilliant at placing the right stories in the press, effective at putting out fires and very creative in giving the California Charter Schools Association the ‘My School!’ brand. In Gary’s efforts to frame our work as part of a movement based on quality, he has been ahead of others’ thinking. His vision in understanding that our movement has to stand for quality was prescient, and we owe him our gratitude for advancing this mission. Gary’s service to the movement will only help it continue to succeed nationally.
— Caprice Young, founding CEO, California Charter Schools Association; President, Education Growth Group, LLC

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Larson Communications is the best at what they do because they are not only expert public relations professionals but they are also deeply knowledgeable about education policy. They have spent years cultivating trust and credibility with the news media, and they are highly adept at framing an issue in a manner that gets visibility. More importantly, for a public relations firm, they have the courage to talk straight. Gary and his team are passionate believers in the charter school movement and in education reform. They have the honesty and the integrity to help us guide the charter school movement for long-term success.
— Jed Wallace, President and CEO, California Charter Schools Association

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The charter school movement in California would not be where it is today without the sound advice and tireless efforts of Gary Larson. Whether it is crisis management or framing longer-term messaging and media relationships, Gary’s instincts and judgment are superb. And running through all his work is a deep commitment to providing better educational options to all kids.
— Chris Nelson, Managing Director, Doris & Donald Fisher Fund

Gary has a remarkable ability to help organizations communicate in ways that effectively engage the media and inform the public. Through Gary’s proactive efforts, public awareness of charter schools both in California and beyond is at an all-time high.
— Priscilla Wohlstetter, Ph.D., former Educational Policy Director, Center on Educational Governance Rossier School of Education, University of Southern California; Senior Research Fellow, CPRE, Teachers College, Columbia University

Larson Communications has literally ‘written the book’ on how charter school membership organizations across the nation can advance charter-friendly policies by doing a better job of telling the charter school story. There’s no one better at this than the Larson team, and that’s why they’re part of our team.
— Nelson Smith, founding President and CEO, National Alliance for Public Charter Schools

Gary Larson is the most talented and knowledgeable communications and public-relations professional in California’s education reform movement. The growth and success of charter schools in our state can be attributed in significant part to his excellent efforts. Our institute has been fortunate to have Gary as a speaker on communications strategies at several of our events and our audiences have been greatly impressed with the quality and practicality of his presentations.
— Lance T. Izumi, Director of Education Studies, Pacific Research Institute

Gary Larson is a public relations genius. His efforts are mainly responsible for putting the California Charter Schools Association and quality California charter public schools on the map! I recommend him with the utmost of enthusiasm!
— Joe Lucente, founder and past-Co-Director, Fenton Avenue Charter School

Gary Larson is, in my opinion, the voice of the charter school movement. His writing skills and sense of timing in media are uncanny. His passion for giving parents a choice and for keeping us focused on the message is a true mark of his professionalism and caring.
— Rick Piercy, founder and CEO, The Lewis Center for Educational Research

Over the last six years with Gary Larson spearheading public relations, the charter school movement has made great positive strides in making the public more aware of the benefits of parental choice in public schools. Gary has effectively demonstrated the importance of a clear message based on supportable facts. This enabled him to get the word out supporting charter schools as a quality education alternative in public education.
— Gene Fisher, founder and CEO, The Watts Learning Center (2007 California Charter School of the Year)