Expertise: Narrative Development, Social Media and Media Relations

In A Nutshell: A strategic communications professional with experience in stakeholder engagement, media relations, and planning, Christine has effectively driven results and redefined procedures and policies in government, non-profit, and corporate communications environments.

Christine joins Larson Communications after working in the press office of Mayor Cory Booker of Newark, N.J. Capitalizing on Mayor Booker's position as a national leader in public education reform, Christine helped secure both local and statewide press regarding Newark's growing charter school enrollment and academic success, as well as organize press conferences and events to continue to build positive public perception of Newark's education system. Additionally, she launched the media monitoring and measurement project to better understand public perception based upon coverage of Mayor Booker and the City of Newark in various types of news outlets.

Christine also led both internal and external stakeholder development while working in Corporate Communication at Johnson & Johnson. From producing internal videos to researching, writing, and editing the quarterly Corporate Contributions eNewsletter sent to 120,000 employees across the world, Christine demonstrated her understanding of both stakeholder engagement and key messaging. She facilitated the first external reputational analysis of Johnson & Johnson with seven target groups, successfully driving research used to implement Corporate-wide communication strategy.

Christine received her bachelor's degree in communications and media studies from Fordham University, and her master's degree in communication from Rutgers University. A social media advocate, you can follow her on Twitter at www.twitter.com/crschneider.