Expertise: Communications and Social Media

In A Nutshell: With experience delivering for the charter school movement and changing public awareness of charter schools through media relations and social media, Stephanie knows how to communicate key charter school messages to the broader public

Stephanie joined the Larson Communications team after more than two years as Director of Communications for the Arizona Charter Schools Association (ACSA). She successfully turned the tide with the Arizona news media from being openly hostile towards charter schools to now providing consistent, positive coverage. 

Handling statewide press for over 500 Arizona charter schools, Stephanie excelled at crisis communications, providing strategic counsel to diffuse several negative stories. Stephanie successfully positioned two lawsuits filed against the state that called into question Arizona’s student funding system.

Stephanie is an expert in social media, using it to drive positive media coverage and keep on top of the opposition in order to quell negative stories.  She also trains charter schools and various education organizations so they can better promote their programs, drive enrollment, recruit staff and communicate key messages.

Stephanie received her Bachelor’s Degree in Business Administration from Mankato State University in Minnesota.